We Are
Sponsorship
Architects.
Nonprofits, event organizers, entrepreneurs, and enterprise teams hire us to design and build sponsorship sales systems that turn audience value into strategic alliances, qualified conversations, and contracted brand revenue.
Strategic Sponsorship Experience Across Brands, Events & Enterprise Partnerships
Built for the ones with an audience worth sponsoring.
We work with organizations that have built real community and real reach — or are ready to build one — and need the right system to turn audience value into contracted sponsor revenue.
Nonprofits & Advocacy Organizations
Patient advocacy groups, cause-driven nonprofits, and mission-driven organizations with engaged communities ready to fund their work through sponsorship.
Festivals & Live Events
Festivals, galas, signature events, and recurring programming with audiences that brands want to reach in person, year after year.
Sports, Entertainment & Touring Properties
Teams, athletes, touring shows, and live entertainment properties turning fanbases and national reach into long-term brand partnerships.
Associations, Conferences & Creators
Membership associations, conferences, podcasts, and authority-led creators ready to monetize their platform with sponsors who fit.
How we turn audience value into sponsor revenue.
Every engagement follows a proven sponsorship sales framework built from 40 years of closing sponsorship deals, strategic alliances, and brand-funded opportunities across nonprofits, live events, associations, and national properties.
We audit what you already have — or what we need to build.
Before we approach the market, we map your audience, assets, touchpoints, existing relationships, and sponsorable opportunities. If the audience is already there, we package it correctly. If it is an inaugural event or emerging platform, we identify what must be built to create sponsor confidence.
We build the sponsorship ecosystem.
We develop the foundational sales infrastructure: sponsorship ecosystem strategy, ROI pricing, fair market value positioning, foundational sponsorship sales materials, outreach playbook, campaign messaging, and the systems required to support credible sponsor conversations.
We go to market and book qualified sponsor meetings.
Using SponsorFlow AI™ and targeted outreach, we identify aligned decision-makers, open conversations with the right brands, and create qualified sponsor meeting opportunities without requiring clients to interrupt or crowd the discovery process.
We move conversations from meeting to meeting.
Maria leads the sponsorship sales process with a BAMFAM approach — book a meeting from a meeting. We position the opportunity, guide next steps, handle objections, support negotiation, and move the relationship toward signed agreements through a structured sales process.
Maria L. Perez
Maria has spent four decades sourcing, structuring, and closing sponsorship opportunities for recognized brands, national properties, nonprofit organizations, and mission-driven initiatives. She is not advising from the sidelines — she is the senior strategist leading the sponsorship sales process.
She helped structure a national strategic alliance involving NHTSA, IndyCar, and RADD — Recording Artists, Actors, and Athletes Against Drunk Driving, with support from Anheuser-Busch, Ford, FedEx, and media partners including ESPN.
Maria has also developed high-value sponsorship and underwriting opportunities for Sesame Street and the Corporation for Public Broadcasting, including relationships with Fortune 100 underwriters, nonprofit partners, and major brand stakeholders.
With Sponsorship Sales Agency, clients get senior-level strategy and hands-on execution from an experienced sponsorship practitioner — without being handed off to a junior team or forced into a one-size-fits-all agency model.
Full-service sponsorship sales. Built around your goals.
We operate as your senior sponsorship sales partner — building the strategy, materials, outreach systems, and sales process required to create qualified sponsor conversations. For nonprofit organizations, that means protecting the mission while building revenue. For for-profit enterprises, that means turning audience, access, and market position into strategic brand opportunities.
We become your
sponsorship sales engine.
One strategic partnership. We lead the sponsorship strategy, sales infrastructure, outreach, pipeline development, and deal movement — so your team can stay focused on operations, delivery, mission, or enterprise growth while we build sponsor revenue.
Asset Audit & FMV Valuation
We inventory your sponsorable assets, audience touchpoints, and commercial value — then price them through a defensible fair market value lens.
Sponsorship Ecosystem Strategy
We build the sponsorship ecosystem around your property, audience, outcomes, ROI logic, and the value sponsors actually need to see.
Foundational Sales Materials
We create sponsor-ready sales materials, opportunity positioning, proposals, and support assets designed to move conversations forward.
Outreach Playbook & Campaigns
We develop targeted outreach messaging, campaign strategy, decision-maker lists, and pipeline systems to create qualified sponsor conversations.
Qualified Sponsor Meetings
We help generate and manage sponsor conversations without requiring clients to crowd or disrupt the discovery process.
Deal Movement & Relationship Support
We support the process from first conversation to next step, negotiation, agreement, renewal strategy, and long-term relationship development.
You have the audience —
or we help build one.
Book a Sponsorship Revenue Strategy Session with Maria. We’ll review your property, audience value, sponsorship readiness, and the best path to create qualified sponsor conversations without disrupting your team or crowding the sales process.
Book Your Strategy Session →
Senior-led strategy, clear positioning, and a sales process built around the opportunity.